Miller Lite Wall Sign, 1998

Large circular promotional wall sign for Miller Lite, manufactured for the Miller Brewing Company. The sign is constructed from vacuum-formed plastic with a three-dimensional embossed design. The central graphic features the Miller brand name in red script above the word Lite in bold, blue, italicised block letters with red shadowing. A red downward-pointing arrow is positioned beneath the lettering. The entire design is set against a white ground and enclosed within concentric red and gold circular borders. The reverse is hollow-formed and retains four foam adhesive mounting pads. A printed mark on the lower white field reads: ©1998 Miller Brewing Co., Milwaukee, WI 0BB332 57 ST. Dimensions: approx. 30 inches x 30.5 inches. Condition: The sign is in overall good condition. There are minor surface scuffs and light scratches visible, particularly on the blue lettering, which are consistent with age and previous display. The colours remain bright with no significant fading or yellowing of the white plastic. The structure is sound and free of any visible cracks or chips.