Miller Lite Wall Sign, 1998

A large circular vacuum-formed plastic promotional sign produced for the Miller Brewing Company. The piece features a three-dimensional embossed design with the Miller script rendered in red above the bold Lite lettering in dark blue with red and white accents. A white arrow with a red border is positioned below the text, pointing downwards. The graphics are set against a white circular ground, enclosed by a thin red concentric line and a wide gold-coloured outer border. The lower section of the white field carries the printed mark ©1998 Miller Brewing Co., Milwaukee, WI 088332 57 ST. The letters TM are printed at the bottom centre of the gold border. The reverse of the sign shows the negative of the embossed front in dark-coloured plastic. Condition: The sign is in good overall condition. The front face shows minor surface wear and light scuffing consistent with age and promotional use. The reverse shows typical surface scratches and marks to the moulded plastic. The item is free from visible cracks, chips, or significant colour fading.